From little acorns…., the march of a thousand miles starts with a single step…..and so on.
In what is otherwise a fairly miserable period in terms of public policy developments, at least if you live in the UK, word reaches me that, following a campaign that was started in the USA in the Autumn of 2014 McDonalds have agreed to introduce filters to restrict access to legal pornography and child abuse images in their outlets in the USA.
The campaign was headed up by Enough is Enough and its CEO was good enough to acknowledge in her announcement that she was emboldened to begin the campaign by the success we had had in the UK.
Their next target in the US is Starbucks. I have a hunch they are going to win.